Dear Downers Church Family:
Do you remember when the game Candy Crush was released? The year was 2012. People all over were playing this insanely simple game: while in line at Taco Bell or pumping gas or at the airport…or during the sermon at church. It was the craze of 2012.
At the height of popularity King, the developing publisher of Candy Crush, was making almost $500 million in one quarter. You might say they were “crushing” it. Over the past 3 years, there has been a decline in interest with the releases of new apps such as Roblox, Clash of Clans and Fortnite. But both Apple and Google have claimed that there has been a mysterious resurgence of downloads of the popular app/game over the last year. Candy Crush Saga is determined to make a comeback.
To most, the Candy Crush history has seemed to be a great example for business success. But to the few that know the history of Candy Crush’s origin, its beginnings seem to come from cut-throat tactics.
In 2010, a game called CandySwipe was released. According to its creator, Albert Ransom, the game was created in memory of his mother who had passed away after a battle with Leukemia. Ransom claims that he filed for a registered trademark in 2010. After the release of the overnight success of Candy Crush in 2012, Ransom claimed that King “stole” much of his development, down to the “sweet” verbal affirmations and the icons. But the height of the controversy occurred when King decided to sue CandySwipe’s creator and trademark the words “candy” and “saga” for any game. This inspired a frustrated Ransom to write an open letter to King (complete letter at the bottom of this writing). The creator of a game as an act of love and memory of his mother was in jeopardy of losing his trademark due to the ambition of King. But in April of 2014, Ransom and King came to an amicable agreement that allowed both candy apps to exist.
Since Earth’s origin, there has been an ambitious “king” who has been trying to trademark this world has his. But he realizes that for this to happen, it is necessary to eliminate the original trademark from Earth’s Creator. But if he succeeds in eliminating the trademark of the Creator, then the integrity and value of all of creation is at stake.